As it adds an extra layer of complexity when building your website, it’s recommended to implement hydration, static rendering, or server-side rendering instead.

Dynamic rendering exists to correct web pages that don’t show up on search engine results pages, but we’d always recommend server-side rendering.

After all, it’s easier to maintain with only one version of a website and more time-efficient as you don’t have to verify if the versions for users and Googlebot are identical.

Once you’ve weighed up your development resources and technology capabilities, look for opportunities to switch to server-side rendering, so all user agents receive the same content.

Adam Mosseri, C.E.O. of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore.

In addition to explaining ranking, it contains more information about shadowbanning and best practices for growing an Instagram audience.

The following is an update to the original video about the Instagram algorithm from 2021.

The first point Mosseri makes is that the Instagram algorithm is not one algorithm but rather many algorithms and processes that work together to personalize the content each Instagram user sees. 

Because each individual is different, each Instagram user should see content that matches their interests. This is what Instagram hopes to achieve through ranking – a personalized experience that keeps users engaged with the Instagram platform for more extended periods of time.