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1. Fabulous Story Behind The Most Destructive Technology Ever Invented
   The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, right?However, the Facebook algorithm also leads tens of millions of its nearly 3 billion active global users into an abyss of misinformation, a quagmire of lies, and a quicksand of conspiracy theories.”An Ugly Truth” is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top – The Zuckster and Sheryl.The book has been years in the making and has been meticulously researched, including more than a thousand hours of interviews with insiders.Superbly written, “An Ugly Truth” reads more like a thriller than nonfiction.While nowhere close to the rigor of Frenkel and Kang, I’ve been watching Facebook for more than a decade as well. I’ve become more and more concerned about the destructive nature of the technology. So far, politicians are focused on the wrong things so are unlikely to do anything meaningful. It’s not about policing hate speech or “fake” content.Hopefully this book will serve as a proper wakeup call.As you’ll read in An Ugly Truth, “It would be easy to dismiss the story of Facebook as that of an algorithm gone wrong. The truth is far more complex.”

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2. lots of decent data
   I liked the data. I liked hearing about the guiding principles, or lack thereof, driving the influrnce social media has upon human beings in a society too large to remember the impotance of communication in person eyeball to eyeball with verifiable identity in assessing individual perspectives. Knowing that the actual identities of controversial streams of discourse is not accurately even attempted is a source of dismay. In eyball to eyebal communication an individual identity intention and montives can be assessed. But when this data is obcured the heuristic to lend credibility most readily without clear data is worrisome, to say the very least. My concern is real although I have not once participated in any facebook or othe social media mechanism beyond say, pinterest. I do not watch television (since age 18), nor listen to radio or read newspapers. I prefer to get information from human beings I now and respect. This somwhat unusual wariness of more global transmissions of data has made it somewhat easier for me to recognize the problems as they are arising based upon the to do being made in ordinary discourse among friends and colleagues. nAnd today I find myself being more scrupupous in determining which books are moreorless biased in presentation and not at al straightforward regarding the author’d agenda. When I got two books from amazon written by lawyers about the Trump experience each had, one when into the waste basket the other got read by me. Journal articles as well are becoming unduly influenced by headlines and news motivation rather than the rather boring work of endless experiemntation to establish the likelihoof of on interpretation over another. It is a disciplne. And this among many books today make more evident the cracks in our models of the world. I hope we can manage these craxks without bursting asunder. So far as this book is concerned I sensed the understandable desire to fo too far in moving into a more strident tone. It is not helpful.

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3. A must read: essential to understanding the most consequential social experiment of our time.
   Everyone needs to read this book. To say it is eye-opening would be an understatement. The authors managed to get never-reported emails, memos and white papers from top executives at Facebook. This book delivers a behind the scenes view of how leadership at Facebook made decision after decision to grow at any cost. The result is a crisis affecting billions of us. The book’s name comes from an internal posting written by one of Facebook’s longest-tenured executives, Andrew Bosworth, which he called “The Ugly.” In the memo he wrote: “The ugly truth is that we believe in connecting people so deeply that anything that allows us to connect more people more often is de facto good. That can be bad if they make it negative. Maybe it costs a life by exposing someone to bullies. Maybe someone dies in a terrorist attack coordinated on our tools. And still we connect people.” An Ugly Truth covers how Facebook, while connecting us, is also mishandling data, amplifying fake news, and spreading hate speech. It’s impressively researched, well written and gives an objective point of view. It’s not just a juicy read about the mistakes leadership made. This book is a wake up that the controversies surrounding this tech giant are not mistakes at all, they’re a product of how Facebook was built to perform.

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4. Llegó en excelentes condiciones y en tiempo y forma. Hablando del contenido del libro, es un libro muy interesante y te da a conocer aspectos y situaciones de Facebook que quizás no conocías.

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5. When I saw this book I thought it was going to be a damning critique of Zuck & co. But it really sheds light on the difficult & controversial decisions that come with running a company at the scale of Facebook. Great read.

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6. Comprei para presentear e tem feito sucesso!Chegou rápido e bem embalado.

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7. I read the book with a lot of interest. However it is surprising that such brilliant journalists would write that Emmanuel Macron is the Prime Minister of France. It kind of makes you wonder if there might be something wrong in the fact-checking department…

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8. The book confirms each and everyone of my suspicions. At best the company were not interested in making the requisite changes required to stop the proliferation of abuse taking places on the platform, and at worst, they were willing to prevent those steps from being taken. The book is an easy read of about 10 case studies e.g. Myanmar, Trump, etc, that shows a pattern of “growth at all costs” by a legal, comms, and policy team that had Zuckerberg and Sandbergs blessing to make the tough decisions for them. All of which ultimately made Jan 6th, 2021, a foregone conclusion.

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