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1. You want to call yourself an analyst? Read this book first
   Finally we have a book on digital analysis and not just on setup!I don’t usually take notes but for me almost every paragraph in the book contains a sentence or two that I would print out in capital letters on the walls of every data analyst office in the effin world! I think I took almost 100 notes and highlights on my Kindle while reading this book :)For us in the digital analytics world this is the book we’ve been waiting for since Avinash wrote his “Analytics 2.0” in 2009, because most books so far have been dealing with analytical setup, differences among various tools, upgrading to new tools, various reporting tools, GDPR and stuff.This book is tool agnostic and has zero or a few sentences on analytical setup and a few important pages on reporting (dashboards). It shows the importance of data gathering but covers the more important “OK, now what?” part of having the data. You will learn what KPIs are, how to get them, how to present them and how to use them for predicting the project’s success. You will learn the importance of hypotheses and not just justifications in the digital marketing, how to validate hypothesis, how to make decisions upon them and how never to be sure that you made the best decision based on the best data, but to always doubt and retest. You will learn WHY do we need the data and why do we need to understand the data and its structure, results and implications in order to become or be good data analysts and not (just) data engineers or data scientists (not that those positions are less important!)After each chapter you will have the opportunity to give a two-question feedback on how that chapter changed the way you look at the data. It’s an online questionnaire. Why? Because analyst love collecting data anyways :)))Tim Wilson is a quintessential analyst with a broad experience in helping clients make data driven decisions – the right person to write such book. That’s why there are so many real life examples and witty remarks, not just plain theory and technical stuff.If you are or want to be an analyst, you’ll love this book! Tell your friends, family and loved ones that this is a perfect birthday gift or give it to yourself, because you deserve it :)Ah yes, I almost forgot. Happy analyzing!

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2. Full of easy-to-consume, practical advice that just makes sense
   I happen to know Tim and Joe well, so I knew what they could do together. But they blew me away with this book. I couldn’t put it down. It’s page after page of practical insights and recommendations that you can actually USE. You won’t regret it and you’ll probably make it a must read for your team.

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