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1. Brilliance in a Book-Shaped Bottle
   I barely got through the introduction, and I was already on fire. Mark has the kind of marketing mind that I truly appreciate. I’ve geeked out on marketing for years, but with Mark, I’ve found someone who geeks even more than I do! This book is bold, creative, and full of fun, creative ideas … even when they aren’t presented that way. If you don’t finish this book with at least one (if not several) cool idea you can implement in your marketing, then read it again … because, obviously, you weren’t paying attention.

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2. Book Review: Audacious by Mark Schaefer
   Mark Schaefer’s Audacious is nothing short of transformative. From the very first page, Schaefer reaches deep into my marketing soul, exposing my fears and doubts in a way that feels both raw and empowering. His honesty shines through, making this book feel like a personal conversation with a trusted mentor. This book isn’t just about strategy—it’s about audaciously stepping into a future filled with possibility. If you’re ready to overcome fear and take bold action, Audacity is a must-read.

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3. 🔥 How to Be Bold, Memorable, and Audacious. 🔥
   We live in a world now where AI-generated content will flood every corner of the internet. I found Audacious to be a refreshing, empowering, and brilliant blueprint for anyone looking to stand out. If you’re a marketer, entrepreneur, or business leader looking for more than just another marketing playbook, this book will unquestionably change, challenge, and inspire you to take bold action. Thank you Mark, we needed this.

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4. Audacious – How to keep the human in AI
   This book “Audacious” is the essence of the marketing wisdom I’ve learned from Mark Schaefer over the years. As Mark states in the introduction “ You can’t take classes or get a new degree to out-smart AI. Your only hope is to out-human it.”Yes, out-human it. It’s here and it needs all of us to keep the human in it.Outstanding writing ✍️ and insight from this master, always-on-the-cutting-edge, marketer.

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5. Marketing book that ignited me!
   I finished the book and felt full of hope, ignited, and hugged by the author. It is original, creates a framework for any kind of business in this world where it is crucial to be relevant. In addition, it is a delight to read, especially with the QR codes throughout the book that led to spectacular videos (that I kept sharing with my family). I gained insights to practical tips from the numerous case studies shared that I can apply to my own business and for my clients.

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6. Buy this book
   I’m reading this book now and it’s inspiring! I’m rethinking marketing strategy and plans for multiple campaigns.

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7. When You’re Ready to Build Customer Connections They’ll Remember, Start With Audacious
   If you’re ready to take a fresh, innovative approach to connecting with your customers, Mark Schaefer’s latest book Audacious will point the way. His simple statement gives us permission to ditch the same old content sharing mindset – “Competence doesn’t create conversations. Competence is ignorable.”We’re all competing with other knowledge-sharers for a sliver of our customer’s attention. To be seen and listened to Mark suggests opening ourselves up to audacious crazy. We can’t keep delivering more of the same old thing and expecting a different outcome. We’re simply going to be forgettable – or worse — ignored.What makes Mark’s book so unputdownable are the many real-life examples and experiences of companies being audacious. They traded the we’ve-always-done-it this way mindset for what if we did something completely unexpected. They ignored the traditional marketing wisdom.Whether you’re a solo entrepreneur, small company, or global leader, the actionable ideas and lessons learned will change the way you think about creating meaningful connections.I can’t recommend Audacious enough. I had to pause my reading at 30% to give all the new ideas time to come together. Read with pen and paper. You’ll need it.

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8. Humans Supercede AI Every Time
   Humans have to add the element of reality to all AI. Great tips and resources for how to accomplish this in a world of robots and automation. Loved the case studies!I use AI but not for writing. I use it for brainstorming and editing only. I keep the human in all my writing!

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