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1. Innovation, strategy and sustainable growth
   Change the Box: Innovation, Strategy and Sustainable GrowthIn Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations, John Spencer-Taylor offers practical strategies for turning great ideas into successful organizations. Inspired by his experience with BrainGu, this author echoes the notion of “Change the Box” as a trend, explaining that small strategic modifications can have big results in terms of innovation and corporate growth.The book introduces readers to how to execute the different stages of innovation: from the conception of ideas to their scalability in the marketplace. At the same time, it presents important clues on how to secure the world of corporate culture in high-growth environments and how to reconfigure the world of technological innovation without losing sight of strategic constraints.Aimed at entrepreneurs, innovators and bosses in the highly regulated and technological turn, it becomes a highly useful guide for those who wish to balance folly with commercial viability and make their dream a sustainable continuum.

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2. A nice guide to entrepreneurs
   Every entrepreneur knows how complicated it is to develop an idea and bring it to success. This book aims, through a simple series of steps, to change our mindset and help us find the most effective way to move forward in any project we attempt. Creativity, strategy, integration, empowerment, and more can be found in Change the Box

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3. Scale your Innovation by Scaling with Purpose.
   This book should be a must-have for every entrepreneur or business leader, as John Spencer-Taylor draws on his experience with BrainGu and provides practical strategies for transforming a bold idea into a successful venture. In addition, <> makes you get a very good mindset, where it highlights how a small but impactful change can lead to very substantial results.Every reader can explore the phases of innovation, from how innovative or revolutionary an idea can be, to scaling it up effectively, and, from reading it they can keep in mind that it also addresses the challenge of sustaining company culture and linking technology to business strategy and integrating it, as well as navigating complex areas such as cybersecurity. With its mix of creativity and strategic execution, this handbook is an indispensable resource for those eager to drive important changes in the tech and startup world.

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4. Yeah, I need to hear that…
   My most frequent thought while listening to Change the Box?“Yeah, I need to hear that.”I initially expected this book to be deeply technical—something you’d need a high-tech background to fully appreciate. But instead, it’s geared toward entrepreneurs in general. Whether you’re launching a tech company or opening a restaurant, the principles and practices outlined here offer a powerful approach to using innovation to strengthen your business, rather than unintentionally undermining it.Perhaps my favorite—and most frustrating—aspect of the book is its approach. It doesn’t just prescribe solutions with a “Do this!” mindset. Instead, it invites you to reflect, recognizing where you’ve fallen into common traps and how you can apply the principles in ways that make sense for your unique situation. That makes it far more thought-provoking—and ultimately, more valuable—than a simple set of instructions.

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5. Practical insights on company culture
   Spencer-Taylor, co-founder and CEO of BrainGu, highlights the balance between creativity and strategy in innovation. Change the Box presents a framework for making small yet powerful changes, guiding readers through dreaming bold ideas, incubating them, and scaling them successfully.

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6. John Spencer-Taylor’s Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations offers an insightful guide for entrepreneurs looking to transform ideas into successful businesses. Drawing from his experience with BrainGu, he provides actionable strategies for balancing creativity with business realities. His “Change the Box” approach—focusing on small, meaningful shifts—feels both practical and inspiring.The book excels in breaking down innovation stages, offering guidance on scaling while preserving company culture. Spencer-Taylor’s insights on navigating technological and regulatory challenges are particularly valuable for those in cybersecurity and high-tech industries. However, while the book is rich in advice, some readers may wish for more real-world case studies beyond BrainGu to illustrate broader applications.Overall, Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations is a compelling read for business leaders seeking to innovate effectively while managing growth challenges.

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