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1. Essential Reading to Elevate Your Digital Marketing – for Pros and Newbies
   “Digital Threads” is a comprehensive and insightful guide to the ever-evolving digital marketing world. Neal Schaffer expertly walks readers through the fundamental pillars of Search, Email and Social Media, challenging businesses to rethink their current strategies in these areas.
   What sets this book apart is the practical, step-by-step approach Neal provides for implementing and refining these essential components. His recommendations are clear and actionable, making it easy for readers to immediately put ideas into practice. The added companion workbook is a fantastic tool for those looking to dive deeper and solidify their understanding through hands-on exercises.
   For anyone serious about advancing their business in the digital space, “Digital Threads” is a must-read. Neal’s insights and guidance make navigating today’s digital landscape accessible and achievable. Highly recommended!

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2. Outstanding Tool for Small Business Owners Looking to Tackle Digital Marketing
   Business owners need to understand the power that digital media can have on the success (or failure) of their business. Neal’s latest book, Digital Threads, is the perfect guide for all small business owners and entrepreneurs. Learn how to thread digital tools and strategies throughout your marketing journey for growth. Easy to read and understand. Great examples. A book you will keep out on your desk as a reference piece. Enjoy!

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3. Your guide to digital marketing for your business
   Digital Threads clearly consolidates up-to-date information on the digital marketing landscape of today.
   Neal Schaffer starts with recommending that you rethink how you currently use Search, Email, and Social Media for your business.
   Then he follows up with ideas for implementing and optimizing your marketing implementations of these three areas.
   Plus, the included companion workbook will assist you with practicing the concepts in the book.
   Recommended reading and processes to take your business to the next level.

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4. A Fresh Take on Digital Marketing—Perfect for Business Owners
   As someone who’s owned two marketing agencies, I’ve read my fair share of books on digital marketing, but Digital Threads by Neal Schaffer really stands out. Schaffer takes the complex world of digital-first marketing and breaks it down into an actionable, easy-to-follow framework that’s relevant for today’s fast-paced business environment.
   What I appreciate most is Neal’s practical approach. His SES Framework (Search, Email, Social) is simple yet incredibly effective. It helps you focus on the core areas that actually drive results, cutting through the noise of the countless channels available. I’ve used many of these strategies in my own businesses, and this book brought fresh ideas to the table, especially in areas like content repurposing, influencer marketing, and leveraging AI tools.
   For any business owner—whether you’re just getting started or have been in the game for years—Digital Threads provides a clear roadmap to building a stronger digital presence. Neal doesn’t just skim the surface; he offers real-world case studies and examples that show how these strategies can be applied immediately to drive growth.
   This is a must-read if you’re serious about elevating your marketing efforts and staying ahead of the curve in a post-pandemic world.

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5. For anyone who is trying to navigate the digital landscape, this book is a must read!
   With “Digital Threads”, Neal Schaffer conducts a master class on digital marketing centered around his SES Framework of Search, Email, and Social. Of the three, I only have limited experience with Social. I am now equipped to attack the other two and to up my game on number three.
   As a marketing neophyte, I particularly appreciated his discussions on email marketing as well as growing your own digital influence while taking the steps needed to create influencer relationships that can really boost your business. I might also suggest his book, “The Age of Influence”, which is also on my reading list.
   Neal also addresses the growing use of AI which is another area of particular interest for me. I have shied away from this (I’m old school), but I now have the confidence to move forward and Neal’s suggestions are already delivering quantifiable results. Speaking of results, Neal also covers how to scale the various elements of your program.
   Be sure to download the included companion workbook. Not only is it a roadmap to enacting your digital plan, it will stimulate your thought process during this exercise. The workbook also includes suggested marketing and AI tools that you might look at to assist you in your journey. Thank you, Neal!

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6. Absolute must for marketers.
   I have been a digital marketer since 2012 and have been following Neal ever since! This book (and his others) are essential for any marketer, business owner, entrepreneur, coach, consultant, or subject matter expert with an online presence. The book is filled with must know information about today’s biggest platforms and how to leverage them for yourself! I highly recommend grabbing the workbook too – tons of exercises and easy to follow walkthroughs to help you get (and stay) organized as you navigate the evolving world of the Internet.

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7. Your Marketing BFF: A Genius Guide Packed with Insider Tips!
   If you’re a small business owner or entrepreneur feeling overwhelmed by digital marketing, “Digital Threads” is exactly what you need. It breaks everything down in a super approachable way, making the complexities of digital-first strategies feel totally doable—even if you’re not a marketing expert.
   I love how this book is packed with practical tips that you can put into action right now. From social media to email campaigns, it covers all the bases and shows you how to implement them with real-world examples that actually make sense.
   This book isn’t just theory—it’s a toolkit. Whether you’re just starting out or looking to level up your digital game, “Digital Threads” helps you cut through the noise and build a strategy that works. Highly recommend it for anyone who wants to grow their business the smart way!

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