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Customers say
Customers find this book to be a valuable resource, with one describing it as the most important business and product book ever written. Moreover, they appreciate its relevance, with one customer noting it provides a playbook for product positioning through market stages. Additionally, the book receives positive feedback for its pacing, with one customer highlighting it as an excellent complement to Crossing the Chasm.
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One of the best business books
This is probably the best and the most complete of the 3 books written by Geoffrey A. Moore. It is also one of the best business books that I have read in the past 5 years (I read a lot) . This is one of the few books that clearly states how that strategies that companies follow while crossing the Chasm differ from those while they are in the tornado or a mass adoption. It takes an indepth look at the general principles that an entrepreneurial venture should focus at during the inception stage including strategies for product design and deciding which verticals to target. It also describes how start up companies made their first sale and how they moved on from one vertical to another. And then how the very same companies adopted their products when the tornado arrived. In essence, it tells why and how companies like Oracle and Lotus could hold their ground and live under the radar in the presence of bigger rivals and how they outdid them.This book is an exceptional resource for any Entrepreneur and business development manager or someone starting a new venture. I would highly recommend this book if you are an investment manager and invest in growth companies for this book gives you a yardstick to measure the progress of start ups and new ventures.
This book is a roadmap to growing your company
We used this book and Geoffrey Moore’s other book (Crossing the Chasm) to start our company (VeriPic) in 1998 and bring it through the various stages of growth until we are now a powerhouse provider of digital asset management and digital photography software. Each and every step in growing a company is mapped carefully in both books. Following them is a formula to success. I highly recommend the two books as a set of required reading for Software Company CEOs. Follow this formula. Do not deviate from it as you grow your company.One other thing you should also consider is to read several books on Competitive Intelligence. Your competitors will play dirty tricks on your company. You need to know what they are doing in order to defend your enterprise.-John Kwan, CEOVeriPic, Inc.
Geoffrey Moore is one of the few Business authors I have implemented during my 20+ years in my career
In 1993, I was introduced to Crossing the Chasm by a Marketing Director from Microsoft who reported directly to Steve Balmer (he was then VP of Sales). It became my bible and I continued to refer to it over and over again. Inside the Tornado is a continuation and the message is right-on. When a product starts to take off and is able to cross the chasm, go wild with it and the company should do everything it can to dominate the market place. In other words, take advantage of the success and don’t hold back by raising prices or slowing production.The book has around 50-100 pages of good ideas and the rest are pages just to fill and support the good ideas. This is typical in these kinds of books. This is why I probably gave it 4 stars instead of 5 but if I had to grade the message alone, I would have given the book 5 stars. This is book is not as good as Crossing the Chasm but I highly recommend reading it if you haven’t read Crossing the Chasm in awhile. That was the case with me and it was a good refresher. It continued where Crossing the Chasm left off.Though the market is going through a paradigm shift in the way we are purchasing our products and services, I am confident that Geoffrey will continue to be spot on for at least another 20 or more years.
Timeless lecture
Very well articulated and written. Interesting and relevant when it comes to new markets, consumers and technology. You have to read this book if you are into business. I strongly believe we can all get good learnings from it, regardless of our industry. This document its timeless and highly compelling. All of the graphs, summaries and cases work perfectly, regardless of the time it was written.
Insights applied to other industries.
Excellent complement to Crossing the Chasm. I am adapting the lessons from the IT world into the HR industry for product life cycles and client life cycles. The insights are well received by my peers.
Read only the first three chapters
I have previously read Moore’s first book, Crossing the Chasm, and was hoping for additional dive into that subject matter. While this book is a sequel, it largely covers a lot of the same content.The first 3 chapters are essentially a summary of Chasm. In my opinion, these are more concise and to the point than the first book, while covering all the same points. While not as famous, these chapters are a more time-efficient way of learning about the product life cycle and the adoption chasm. The rest of the book is give or take, and only worth reading if very interested in the topics at hand.
Best new product marketing book.
I am a retired business director at a fortune 100 technology company. My daughter ask me to recommend the 2 best business book. This was #1 on my list. Great insight on the marketing of new products for any industry. The techniques really work.
This is a pretty good book
This is a pretty good book. For someone without much experience in business, it’s pretty handy and simple to understand. Maybe a bit too simple. The book was tad repetitive, and had too many examples and scenarios. You could probably do with just reading the first 1-3 chapters and then reading the last chapter. The middle is more of the same.
Entender o perÃodo entre a inovação e sua adoção pelo grande publico, chamado no livro como CHASM, é um ótimo passo para evitar o fracasso.
Tras haber leÃdo “Crossing the chasm”, del mismo autor, decidà ampliar nociones con este libro. Transmite ideas muy interesantes e inspiradoras, aunque quizás es más concreto del ámbito tecnológico que “Crossing the chasm”. No obstante, la mayorÃa de los ejemplos son extrapolables a iniciativas en cualquier otro ámbito.
Nice demonstration, based on good examples.The book is easy to read and gives good insights for new or old entrepreneurs.
Great book. The contents will be useless to 99.9% of businesses..i.e. if your business is the tornado then your a billionaire before you have to worry about the stuff in the book and if your business is being taken over by a tornado you wont be able to do anything about it anyway.your out of a job!!..nice…I really have gotten a new interest in tech from reading this book. Moore is a great read…his videos on youtube are a must as well to get a feel for how he actually sounds to enjoy the book even more.
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