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Price: $4.99
(as of Nov 21,2024 16:32:41 UTC – Details)
Customers say
Customers find the book insightful, fascinating, and well-researched. They also describe it as a good read.
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Definitive history book that reads like a mystery novel
When I pre-ordered this book, I expected it to be well-written and highly informative, but I didn’t know what style it would be written in. When it finally arrive, I was pleased to find that “Like, Comment, Subscribe” is an absolute page-turner.This book is not simply a recounting of historical events. It provides an extremely powerful and informed perspective into how YouTube and, by extension, all of social media, is influencing people to act in bizarre and sometimes very sinister ways. I thought I mostly understood the negative impacts that social media is having on society, but this book revealed how much more there is to the story than most realize – or, at least, than I realized.Strong recommend.
insightful view into one of the internet behemoth
The book reveals many interesting fact about YouTube. It is a bit dry though and took me a while to finish. For any corporate history buff, this is still a good read.
Woosh! A wild ride
By the time you put this book down, you’ll be wanting to revisit all your favorite YouTube hitsâwith new knowledge of what went on “behind-the-scenes” ð.This is not another boring and anesthetized founder-approved puff piece. It’s a thoughtful, detailed look into how YouTube’s executives, frontline employees, and creators all contributed to the company’s meteoric success, and its sometimes troubling impact on us all.It’s also more history book than how-to, so if you’re looking for a guide to Silicon Valley hustle culture, then probably best to look elsewhere.There are some poignant momentsâI won’t forget the story about a moderator having to choose between following company policy or sending a grieving father deleted videos of his sonâand many hilarious ones (I mean, it’s YouTube!)Ultimately, this book opened my eyes. Knowing how the company mishandled so many opportunities to improve its business makes me question why we aren’t giving YouTube just as much scrutiny as Facebook and Twitter.
first 1/3 interesting history, last 2/3 opionated anti-tech politics
Most detailed history of YouTube to date. First third was fascinating recount of early days, acquisition, and figuring out what the heck YouTube even was.The back half was fairly repetitive and jumped around to fit a seemingly preconceived opinion on the platform. Wish the author had taken a bit more of a historical/anthropological approach to writing versus political.Felt like there about 25% of the book that could have stopped rinse and repeat same themes to cover others that felt missing (ie product/strategy development like YouTube for TV that got fly-by stats/sentences)
Great read that ends with a whimper
This is as close to a definitive history of YouTube (the company) as we will likely get. Itâs much more exciting in the first half as Yourube sputters into existence and is slowly integrated into Google.The second half slows down as we see Google lurch from crisis to crisis trying to engineer their way out of things because of the insurmountable scale.
Top-notch writing
Bergen’s book is nothing short of a masterpiece in storytelling and reporting. He filled in some of my gaps over the company’s evolution. His is an insightful and fascinating synthesis and analysis of the über-influential media property, and his writing is top-notch.
Well written and extremely insightful!
I’ve always been interested in the story of Youtube, especially because I grew up up in the Silicon Valley. I think it is one of the most important companies ever created and now we have the definitive book on the company! The book is well-researched, thorough, and extremely insightful.
Stopping Reading After Too Much Political Bias
Here are some quotes from the book:p366 “…and how YouTube’s ubiquity there fueled the election of it’s right-wing president, Jair Bolsonaro…”The context of this paragraph was about misinformation about the Zika virus. Why did the author feel the need to include the political party?p367 “…to the Trumpian right ‘hate speech’ was just a cover for Silicon Valley to force it’s liberalism down everyone’s throats”Does the author know that 50% of Americans are politically independent and it might just be possible that some non-Trump supporters don’t like the way YouTube promotes certain topics and purposefully hides other topics? No, it must be those darn Trumpers!p370 “…a clear dig at Facebook, which bended to carve out ad hoc exceptions for a certain bloviating president.”No evidence, reasonsing, or details. Just name calling.The author does not challenge YouTube leader’s repeated assertions that they viewer makes the decisions. YouTube and Google created the recommendation algorithm and they can change it any time for any reason as the book repeatedly shows.Author chooses not address YouTube working with the Biden administration to remove Covid videos the US government didn’t like, including those with correct information.Author makes an assertion that a YouTube star is racist and the only evidence provided is “because the Southern Poverty Law center says so”.In the future I will be screening book reviews more carefuly so I don’t get books that are half entertaining and relaxing and the other half the author’s misinformed political statements.
Really enjoyed this book. I found it to be very insightful and engaging.
Very well written indeed. For anyone who’s interested in finding out how YouTube has come to dominate the world of online video, this book is an absolute must-read. Google’s, YouTube’s overlords, machinations in taking YouTube to the no.1 spot also make for interesting reading. Highly recommended ðð
Very well researched narrative of one of the most important companies on the planet. An excellent read, I highly recommend it.
I spend a lot of my week on Youtube and have for over 10 years. As one can imagine then, I was very much looking forward to this inside scoop of what went down. Quite disappointed that 10% of the book was spent on the birth story and 90% of it was spent on how they had to put out fire after fire… Felt quite repetitive but still good to know the story. Id recommend reading it but perhaps adjust the expectations…
Excellent book – truly fascinating insight into the birth and growth of Google as well as YouTube and all the other platforms that fell by the wayside as social media evolved into the giant it is today. So many big decisions taken that have shaped the industry and the future. I bought a second copy as a gift.