Marketing 4.0: Moving from Traditional to Digital

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Original price was: 2.700,00 EGP.Current price is: 1.720,00 EGP.

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Price: $27.00 - $17.20
(as of Dec 17,2024 21:10:45 UTC – Details)


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Customers find the book provides good information and insights into digital marketing. They find it easy to understand and visually understand, with helpful case studies and examples. The book provides a useful reference for marketers.

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This Post Has 13 Comments

  1. Excellent Cutting Edge Book On Marketing!
    This superb book by Philip Kotler is necessary reading for everyone. Great case studies and examples. Philip Kotler is the father of marketing and this book is very up-to-date. I recommend this book without qualifications. This book is text to speech enabled so you can listen to the book or read the book or both. Great read! This book is one of the best books that I have ever read. $11.99 is an amazing value for an up to date book on marketing by Philip Kotler!

  2. A well written and researched book that provides great insight into the digital marketing landscape.
    This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.

  3. Digital, but not that much
    Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors’ background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like “what else?” were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more…

  4. Great extension of human-centric 3.0.
    This was a great extension of Marketing 3.0. They really should be one book. Going from product (1.0) to customer (2.0) to human (3.0) centric marketing was articulated so well, I was curious, what is 4.0? I find human centric marketing to be more than successful, but also righteous. It is just good practice and that leads to good business. 4.0 is not a move away from human-centric marketing. Instead, it is an extension of that, highlighting the increased connectivity the world has experienced since 3.0 was published. If reading for the first time, read 3.0 and 4.0 as one book. 3.0 highlights the why and how marketing succeeds with human focus and values, and 4.0 is great at identifying social strategies and measurements for brand advocacy. The 5 A’s of the customer journey identified in 4.0 are very useful as a general marketing tool. The examples used in the book help you as a marketer self identify and leads to helpful strategies to grow and improve.

  5. Theoretical, made me think, but far from WOW
    Glad I read it, but I expected much more aha moments.As a novice, it gave me some basic theory.Some theories were a good starting point to personally asses our company’s marketing.What bothered me was that quite a lot of justification for the theories, was – in my opinion – intellectually dishonest or at least too far fetched.What also bothered me, was that almost all step-by-step guides gave so few practical tips on how to implement them in non-trivial situations.

  6. Shows New Frameworks to Consider, Amazing Book.
    Great review, new models/frameworks.Loved it, great insights.P.S. I think there is small typo on page 128, paragraph that starts with “Marketer should also explore….”On the last sentence, there seems to be two B2C’s, the latter seems to be B2B.(Correct me if I am mistaken, thank you in advance(

  7. Exactly what i need to learn to face 2019
    Excellent book. Quite easy to understand and i really learn something about “now” marketing. My favourite part is the last part, WOW. I wish you would publish a book discussing in detail how to achieve and notice that WOW moments.

  8. A beautiful piece of work.
    An amazing piece of work. Besides marketeres, this book is a must read for anyone who is engaged in Digital Transformation from either the business or technology sides.The book is structured in a way that makes it easy to grasp especially with the abundance of examples and projections on our day-to-day interactions.What I liked most was the step-by-step guide on how to eventually achieve the wow moment bad never settle for less in this digitla economy we are living.

  9. Very insightful very engrossing wellSupported by real life examples , while the edition is old the ideas and strategies discussed are contemporary and relevant even in the current changed landscape and transition from traditional marketing toDigital marketing

  10. Kotler è il GURU quando si parla di Marketing, e questo libro è da consigliare assolutmente a chiunque sia appassionato di questa materia. Si concentra molto sulla parte 4.0 ma soprattutto nella prima parte del libro affronta anche i tre passaggi precedenti. Fornisce le basi per capire come funziona attualmente tutto quello che c’è dietro al Marketing Digitale e non.

  11. Excelente presentación de pasta dura.Buen tamaño, buena impresión y tamaño de texto.Facil de leer. Muy recomendado para todos aquellos del ramo de la mercadotecnia y quienes quieran conocer un poco más acerca de cómo se maneja hoy en día las estrategias de mercadotecnia en este mundo tan cambiante.

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