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1. Game changing insights!
   I found this book such an insightful read, and one that I would immediately recommend to my friends and clients. It goes beyond the basics of customer segmentation, really diving into how companies can use personalization to enhance customer experiences. What I really enjoyed was how Mark and David didn’t just focus on one area—they show how personalization can transform businesses across sectors like retail, healthcare, and more. It definitely made me look at my own personalized experiences (or not-so personalized experiences) in a whole new light.

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2. Love this book. Practical. Specific. Based on real case studies
   Bright easy read. Abraham and Edelman tell their stories from the trenches of modern marketing warfare. You learn quickly that a systematic approach, research based unlocks customer need. They then unleash how to’s on using AI and other practices to earn loyalty, reference, and advocacy. For anyone who wants to understand, serve better, get close to the customer, this is the book. I’ve been waiting for this for a long time. Thanks for putting it all in one place. Highly recommend.

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3. Super practical and everything you need to know about personalization
   I have been looking for a book on personalization for a while. Most of the books only discuss digital strategy, AI, or Business strategy, but not all together. This book fills that void with real-world examples and everything to know about running personalization at your own companies. It’s great and easy to read!

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4. A Must Read for Business Leaders Navigating AI
   I love this book. It’s an essential read for any business leader looking to master customer personalization in the age of AI, and generative AI. I really enjoyed the five promises framework as its not something I’d come across before, and distills a really complex topic into a manageable and adaptable approach across industries. I appreciate the lack of technical jargon, focusing instead on best practices and practical insights to bring personalization to scale at global brands. A true must-read for anyone aiming to stay competitive in the digital age!

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5. A marketer’s dream playbook!
   I picked up this book to learn the in’s and out’s of the customer experience world. I have some experience in this sector and thought the book would help me expand my knowledge base so I may pickup new work within my organization. I was blown away from the actual insight and thought-out scenarios of how the authors inject AI into marketing workflows. I highly recommend Personalized for anyone who wants to supercharge their knowledge about using AI to grow and scale your marketing operations!

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6. A must read for anyone who believes in consumer centricity
   This is an incredible book and I have had the fortune of not only reading it but thinking about implementing it with the help of David Edelman.The book is simple, relatable and has a really helpful framing around personalization to enrich customer experience. I love the five promises and the examples across industries just bring things to lifeAn absolute must read for anyone trying to navigate the leapfrog opportunity that AI presents on personalization

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