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1. Good read. A must for leaders today.
   If you’re in tech or anyone who wants to understand how the world operates. This book narrated the actions of many people and companies to inspire you to change transform and pivot quickly.

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2. Well Worth The Time To Read
   I used to think I was savvy in tech, but the pace at which tech is taking over (AI, robotics, etc.) has been daunting. I’ve been feeling the need to get my act together and bravely take on the new world of tech in my entrepreneurial life, and Gary’s book was a great read to help me on my journey. I’m glad to have come across Gary Shapiro, an impressive leader in the advancement of modern technology.

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3. Like it or not, you will pivot!
   I was part of the consumer electronic, now technology industry throughout most of my career. More than enough time to see companies and people succeed and fail because they did or did not proactively anticipate and manage change. You only have to be somewhat aware of the list of companies, both manufacturers and retailers of 30 years ago, now many of them gone, to realize how true that is.A large part of what “managing change” is about is knowing how and when to pivot away from what is to what could be. This book will help you do that. I read Pivot or Die in little more than a day; not nearly enough time to learn all it has that can benefit me. I will read it again, the next time taking notes as I do. I encourage you to do the same starting with giving serious thought to how mastering the art of pivoting will help you.Anyone even remotely connected to the consumer technology industry knows the author, Gary Shapiro. Over 30 years as the head of the Consumer Technology Association, longer than that an integral part of the industry, Gary knows what he’s talking and writing about.But this book isn’t just about technology. It speaks to everyone both professionally and personally. Whether you know it or not, you have ‘pivoted’, and you will again many times more, both in your career and your personal life. Don’t be subjected to what is and what will be, manage it, make it what you want it to be. Pivot or Die: How Leaders Thrive When Everything Changes will help you do that.

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4. Essential Guide to Thriving Through Change and Innovation
   Gary Shapiro knocks it out of the park with Pivot or Die! I love how he highlights the importance of pivoting in a changing world and backs it up with personal experiences and examples from companies he’s seen come through CES. As a driving force behind CES, Shapiro is the perfect person to tackle this topic. This book is a must-read for anyone looking to understand how they can pivot in their own life to create success.It’s insightful and engaging—highly recommended!

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5. Unrelatable for Small Business Owners
   I thought this book would be inspirational/informative for small businesses. Instead, it’s just a bunch of name-dropping and referencing how how companies pivoted (mostly during the pandemic when almost all businesses were forced to pivot). I kept reading in hopes he would provide some actionable takeaways. Instead, it was like talking to an uncle who just likes the sound of his own voice and repeats stories about himself and his buddies.

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6. Front Row Seat to Learn from Many Famous Pivots – Some Successful/Some Not
   This is like sitting down and having a beer with a really smart guy who has learned a lot in his role as the leader of the consumer tech industry in the US. Open this book up to any chapter and prepare to learn something immediately useful for your career, your organization, and for yourself. I’m sure after you read this book you will pay it forward to someone as eager to learn as you are.

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7. Playbook for Thriving in Tech’s Future
   For anyone serious about shaping the future, Pivot or Die is more than just a book—it’s a wake-up call. Gary Shapiro doesn’t just talk about startups and pivots; he shows exactly how critical technologies like AI are reshaping industries and societies globally. His insights into what it’s going to take for America to stay ahead in these fields are not only eye-opening but essential for D.C. policymakers. If the U.S. wants to lead in the next wave of tech innovation, Pivot or Die is the playbook they need.The key takeaway from Pivot or Die is the focus on constant reassessment. The pace of innovation is only getting faster, and whether you’re running a startup or shaping policy, you have to be willing to pivot to stay relevant. The future won’t wait, and neither should we when it comes to fostering the technologies that will define the next century.

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8. Great lessons for business leaders who need to maintain relevancy in times of drastic change
   As the head of a marketing agency founded nearly 25 years ago, I appreciate the emphasis on agility and innovation, which resonates with my own experience. Shapiro’s insights into the necessity of pivoting to meet the changing demands of our audiences, employees, and the world at large are not just theoretical; they reflect the realities we’ve faced over the decades. This book is a must-read for anyone looking to future-proof their business in an ever-evolving landscape.

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9. This book is a must read for anyone who wants to know the real issues of the new wave of innovations. These issues can be summed up as follows; PIVOT OR DIE

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