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1. Makes an inspiring case that AI and publishing can evolve together in wondrous symbiosis
   Nadim Sadek’s “Shimmer, don’t Shake” is a refreshingly optimistic take on the future of AI and publishing. Through conceptual examples and metaphors, Sadek makes a compelling case that the two fields can evolve together in synergistic ways.
   One of the book’s strengths is Sadek’s knack for distilling complexity into easily digestible narratives. He uses wry humor and an empathetic voice to walk readers through topics like algorithmic bias and the nature of creativity. You get the sense he wants publishing professionals to feel hopeful about AI’s potential, not threatened.
   Sadek is particularly adept at envisioning how AI could streamline workflows, reduce drudgery, and allow more time for human creativity. He celebrates books as “manifestations of creative genius” that AI is well-suited to handle given their nuance and intricacy. He leaves you feeling AI may help uncover literary treasures.
   Rather than dystopian warnings, Sadek strikes an optimistic tone about AI as a collaborator and enhancer. He urges embracing AI to strengthen publishing by handling rote tasks while empowering human judgment and creativity.
   For anyone interested in the future of publishing and technology, “Shimmer, don’t Shake” is an engaging, thoughtful read. Sadek makes a nuanced case for how AI and humans can complement each other beautifully if given the chance to properly evolve together. His book will resonate with those seeking a hopeful path forward.

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2. A brisk, non alarmism read on how AI is a powerful collaborator in publishing, truly a must read.
   “Shimmer, Don’t Shake” presents an optimistic perspective on the future of AI and publishing. With compelling examples, it makes the case that the two fields can evolve together in a symbiotic manner.
   The book excels at making complex concepts understandable and approachable for any reader, regardless of technical background.
   Intriguing visions discussed include AI automating repetitive tasks to empower human creativity, and uncovering forgotten literary works for modern audiences.
   A refreshing change from typical alarmism, the book envisions AI as an empowering collaborator in publishing, and advocates embracing its potential.
   For anyone interested in the trajectory of publishing and technology, this brisk read provides much food for thought. It presents a persuasive argument that publishing and AI could beautifully co-evolve, if given the opportunity.

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3. Timely and Necessary for Publishers and Creatives…
   This is a book that will help anyone interested in, confused by, or apprehensive about, the rapidly evolving world of AI to gain a clear insight into what it really is and how it might affect you if you work in a creative industry. While it’s specifically geared towards how AI and Publishing intersect, the history of both Artificial Intelligence over the past few decades and the printing and information industries over the last six centuries is well described in this book. The author’s critical understanding of the intersection of these industries is summed up in one critical comment he makes about AI has evolved from Calculating to Communicating. A must read for authors and publishing specialists

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4. Basic
   I was excited for this book, but it was quite basic. In fact, it lacked depth an was basically an overview of everything the author could pull together on a few subjects they liked.

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5. Excellent Book on AI and Publishing
   If you are an author or publisher curious about using artificial intelligence, or a person who is interested in AI, Nadim Sadek’s book is a fascinating study of the history of technology and how we can embrace the future of this rapidly growing new tool. Must read!

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6. This was a fascinating read that takes you on a journey through the evolution of both AI and publishing, and illuminates the possibilities of their future together. It was an easy, digestible and idea-packed book, suitable for my low-level understanding of AI.
   It’s a well balanced exploration – it takes a measured look at the dangers presented by AI, as well as the ways to make AI truly benefit publishing. It’s a rare perspective these days, and one that actually left me feeling proud of the resilience and innovation that’s always existed within publishing, and excited to see all that is to come.
   Sadek insightfully addresses the fears faced by authors, readers, and publishers, and shows practical ways to start benefitting from the innovations today – for example how AI can help authors can gain visibility for their works against matched target audiences. He gives many ideas for ways to integrate AI into the industry while preserving artistic merit, which is critical as we move forward with this new technology.
   In my view, this book is a must-read for anyone interested in the publishing industry’s future. To know where we’re going, we must understand where we come from. Authors, publishers, and readers need to be thinking about how AI transforms the industry, and how to get titles to thrive digitally by making the most of new opportunities.

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7. Shimmer don’t Shake is a critically important book right now, for all of us in book publishing. Nadim is a super successful entrepreneur who understands timing and business opportunity. He sees the opportunity for book publishing and AI to synergise. He is also a great communicator, so this book is very clear, consumable and of a length that suiits the content – not a page wasted. Nadim brings alive the areas of concern we will need to navigate, and the many opportunities like forecasting, workflow automation and hyper-personalisation. AI is shown to be the next wave of evolution for book publishing, with AI amplifying the human imagination. Buy the book now and get ahead of the game.

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8. Nadim offers a wonderful insight into the world of AI. Not just for literature but for all aspects of human life. Illuminating where we, as the new guides of AI must emphasize our emotions and feelings to shape the future of our newly created companion.
   Thought provoking and an excellent read. It will spark debate around the dinner table.

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9. A wonderful and succinct book that allows the reader to put AI in the context of the many technologies that first enabled and have since transformed the publishing industry. Publishing is going through its next iteration, and this book promotes optimism for future incarnations.

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10. I’m not someone who works with AI but I found this a brilliantly accessible account of its history, where it stands today and how we can all use it. The fact that it’s narrated alongside the story of publishing made it easier to understand the full impact AI will have on all our lives going forward. A thoroughly-recommended read for anyone wanting to get to grips with this new technology and becoming informed ahead of the crowd.

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