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1. So glad I read this book
   My CEO asked me to read this book and I’ll be honest, I was not excited. However, after just the first few pages, I was very pleasantly surprised at how engaging and helpful the information outlined in this book actually is. I had so many takeaways and actually found myself feeling excited about the business again. We have already implemented changes to our growth plans based on the advice and recommendations provided in this book.

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2. Customer activation
   I’ve read tons of books on SaaS growth, but Software as a Science stands out for its clarity and forward thinking advice. The authors break down complex strategies into easy steps. The chapter on customer activation was particularly insightful it’s already making a difference for my business.

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3. Read it once, then read it again, and again…
   I have read this book twice now and have highlighted so many key points that I don’t want to forget and would like to share with my colleagues. My original book has so many marks and highlights that I need a new copy. It’s extremely well-written and is the most helpful and practical SaaS book I have ever read.

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4. Easy, practical to use
   I’ve attended SaaS Academy, and this book is the perfect companion to their program. Love the book, easy, practical and is filled with actionable insights on breaking through growth ceilings and scaling revenue. The frameworks are clear and proven—this book is worth every penny.

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5. Thorough and Precise
   This book provides a step-by-step guide to growing and sustaining your SaaS business. From customerattainment to development and all the way through retention, Software As A Service doesn’t overlook any aspect of growing your business and preventing or overcoming growth ceilings. The detail in this book is invaluable and the authors are thorough and precise.

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6. Practical and actionable
   The Rocket Demo Builder framework alone is worth the price of the book. If you’ve ever struggled with closing software sales, this step-by-step guide will change the game. The strategies feel tailored for real world applications.

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7. Revolutionized my approach scaling
   The authors’ insights on leveraging existing services for growth were a wakeup call. I’ve already implemented paid onboarding and priority support, and the results are promising. This book is worth its weight in gold.

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8. Real-world examples
   As a SaaS leader, I’ve read countless books on growth, but none have been as practical as Software as a Science. The authors show you exactly how to keep growing, with real-world examples that make complex ideas easy to understand. Fantastic read!

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9. If you’re a SaaS founder looking to grow, this book is worth your time. It lays out pricing strategies in a no-nonsense way—why regular price changes matter, how to nail down your Value Metric, and how to break through that ‘Growth Ceiling’ before you hit a wall. The authors are genuinely passionate about helping founders succeed, and it shows. Plus, there are plenty of practical steps you can take right away to keep momentum.

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