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1. Why Product-Led Growth Is the New SaaS Playbook—Wes Bush Delivers
   I just cracked this book open, and Wes Bush is already dropping bombs. Right out of the gate, he hits you with this stat:“Only 3% of buyers preferred speaking to sales, while a whopping 97% wanted to try before buying. This is a seismic shift, not a trend.”(Page 7)At our SaaS, we call stats like this “big fat stats.” These stats are drivers for big shifts.Wes makes it clear: this is exactly what buyers want today. We agree but few get this.SaaS companies that ditch old-school sales processes of cramming product down your throat will lose to the ones letting their product speak for itself.It’s like having cutting-edge tech but still using a rotary phone for customer service. Why waste time on endless sales calls when buyers want to experience the product?It reminds me of a quote from Alex Hormozi I saw a while back: “You can take two years to build something exceptional and let your customers market it forever or take 6 months and sell it yourself forever.” Wes says if your product isn’t selling itself, you’re doing it wrong.This ties in perfectly with us at AskMyAdvisor®. Our mantra is simple: ‘Where other SaaS companies add headcount, we automate.” We use our software and advisor customers as our salesforce.Product-led growth is the future, and exceptional products are the best marketing and sales force. Whether you’re in SaaS or not, this shift in thinking is the shift in everything.

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2. Get it, study it, use it.
   As a B2B SaaS CEO, I highly recommend The Product-Led Playbook by Wes Bush. It’s an invaluable resource for any leader looking to drive growth through product-led strategies. This book stands apart from the traditional “start-to-finish” format and serves as a true playbook—something you’ll refer back to repeatedly as your business scales and evolves.Wes effectively lays out practical steps for shifting your company’s focus from sales-driven to product-driven, empowering the product itself to be the main driver of customer acquisition, conversion, and expansion. The playbook format makes it easy to jump into specific areas of interest, whether you’re refining your free trial model, optimizing onboarding, or focusing on user engagement.What makes this book stand out is its actionable insights and real-world examples that break down complex concepts into manageable actions.This isn’t a book you’ll read once and put on the shelf. It’s a guide you’ll revisit time and again as you adjust your strategies to meet the evolving needs of your customers and business.In short, The Product-Led Playbook is a must-have for anyone running a B2B SaaS business or looking to make their product the centerpiece of their growth strategy. Get it, study it, and most importantly—use it.

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3. Wes is the best in the game
   It’s really easy to do PLG the wrong way – but Wes has it right. This book has everything you need to run it the right way. It’s well organized, detailed, and actionable.TLDR you should buy it and read it if you have a software company that sells through trials.

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4. The best way to implement PLG in your org!
   My main takeaway was in categorizing problems as beginner, intermediate, and advanced. It makes everything much easier from knowing what to offer in the trial to what content to develop and what to promote.

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5. Inspiring Read!
   As I read this book, I just kept thinking, I need everyone at my company to understand this too. Especially leadership.Great principles and very actionable.

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6. Your blueprint to $10M ARR and beyond
   Wes has given away the blueprint to scale your SaaS to $10M in ARR and beyond.There are very few experts (if any) who understand PLG at the level Wes does. The deeper you dive into this book, the more obvious it becomes.I wouldn’t say I’m an avid reader but I’ve read a bunch of business books. A lot of them do have great insights but more often than not, you’re just left with theory.In this book, you’ll be forced to apply all the key concepts right from the very first chapter.You’ll find value right from the get go.If you’re a SaaS founder or a GTM leader, you need to read it.

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7. Must have book for founders.
   Wes is the OG of PLG. Imagine taking insights from hundreds of PLG companies, years of experience, and boiling all that down into repeatable systems, processes and tools you can use. That’s what this book is.If you’re a founder looking to run a product led company, this isn’t a book you need, this is THE book you need.Grab it now, highlight it, reference it, and go build a product that sells itself.

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8. A Must-Read for Startup Founders Who Want to Grow Fast
   After reading Wes’s first book, we completely shifted our approach — and it paid off.The Product-Led Playbook takes it to a whole new level! It’s packed with actionable insights that are easy to apply, helping SaaS companies scale without requiring a ton of resources or time. If you’re a startup founder who wants to grow smarter, not harder, I highly recommend Wes’s book.Great for startups with small teams (like mine)!

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9. I think every book from the author is all you need to be able to create a successful product.

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10. Wes Bush is nailing it, a complete playbook for rolling out your PLG.

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11. Before reading THE PRODUCT-LED PLAYBOOK, you should know about the basics: what PLG is essentially. Visit the ProductLed library for that. With that, this book is a great textbook that provides step-by-step guidance and instructions, from becoming the obvious choice for a specific user, to pricing and onboarding, to team and process orga. Each section comes with concrete examples and templates which are also available for download. This book isn’t a magic silver bullet – but offers great guidance.

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