Original price was: 2.000,00 EGP.1.700,00 EGPCurrent price is: 1.700,00 EGP.
From the Publisher
Publisher : Harriman House (October 22, 2024)
Language : English
Paperback : 280 pages
ISBN-10 : 1804090883
ISBN-13 : 978-1804090886
Item Weight : 13.1 ounces
Dimensions : 5.95 x 0.65 x 8.9 inches
Description
Price: $20.00 - $17.00
(as of Dec 25,2024 01:12:15 UTC – Details)
From the Publisher
Publisher : Harriman House (October 22, 2024)
Language : English
Paperback : 280 pages
ISBN-10 : 1804090883
ISBN-13 : 978-1804090886
Item Weight : 13.1 ounces
Dimensions : 5.95 x 0.65 x 8.9 inches
Hype as a mind virus
A short book review of my friend Dr. Jeffrey Funk ‘s most recent work, “Unicorns, Hype, and Bubbles: A guide to spotting, avoiding, and exploiting investment bubbles in tech”
Why you’d want to read this book:
Dr. Jeffrey Funk’s book is a diagnostic history and manual on how hype acts as a mind virus, a psychological infection that suspends rational economic analysis and instead fuels hopes and dreams of acquiring wealth through seducing wallets to finance technological innovation that falls short of the utility it promises.
With specific examples throughout history and recent trends he weaves a narrative that exposes how hope is manipulated to enrich those who collectively coordinate visions of the future that have a high risk of never coming to pass.
Split up into five sections, he expertly reveals how this cabal of actors, acting in bad faith, cultivate this hype versus doing the hard work of critically analyzing what the market really wants.
It is also a clarion call to put a stake in vampiric tendencies to steal energy from markets that could have been used for more worthwhile endeavors. It is both an antidote and a tool to avoid the insidious lure of magical thinking.
Lessons In Business
Author Jeffrey Funk states at the beginning of his book that Unicorns, Hype, and Bubbles is written for venture capitalists, investors, professors of economics, entrepreneurs, and students. As a small business owner, I feel that this book is also a great read for business owners and CEOs.
Funk builds his case on how to avoid the minefields of irrational exuberation with regard to startups and new technology by recognizing some of the basic business principles that startups and innovators of new technology often ignore. As a small business owner I understand that in some ways I would be considered a dinosaur with my way of thinking. A healthy and constant focus on driving revenue, profitability, net income, reducing expenses, cash flow, and meeting and exceeding customer expectations is not exactly considered sexy in today’s market. However, by ignoring many of these basic business principles is why many of the startups and new technology innovators that Funk references in his book fall by the wayside or have never reached profitability as they rack up huge losses.
Funk describes how the executives at Theranos, the biotechnology health care company founded by Elizabeth Holmes, considered positive interest in their product as making a sale. I was taught early on that a sell is not complete until the check clears the bank. No money, no sell.
If there is one place that hype does not belong it’s in business. Hype doesn’t serve a company, its customers nor its investors. As former NFL head coach Bill Parcels likes to say, “In sports, you are only as good as your record says you are.” Unfortunately, when it comes to new technology, companies, investors, professors, and consumers can often get infatuated with the prospect of any new technology creating a world that mirrors the 1960s television series, The Jetsons.
Funk has presented a well written book, with extensive research that is presented in an easy to understand, case study format that clearly identifies how best to evaluate startups and new technologies that have the best chance of succeeding. And for business owners and CEOs, Funk’s book is a great reminder that no matter what decade or century we are in, a healthy dose of sticking to basic business principles is needed no matter the product or service, or how big or small a company is.
Tony Ramos
The Danger of Tech Hype: Demystifying VC and Tech Bro Narratives
The bookâs value lies in its empirically grounded investigation into the hype and promises (what I call “pump-and-dump schemes”) relentlessly pushed by VC bros, tech bros, and corporations to sell their products and investments. These players have a very self-serving, biased view of thingsâand thatâs dangerous. This book is an excellent, well-referenced source for startup founders, investors, data scientists, engineers, policymakers, economists, and historians. I highly recommend it.
This is a must read! for anyone to understand the reality, create the right mental model and works towards success.
Don’t be blindsided by promotional articles and paid media if you are serious about understanding business or investments
A great tool to spot & filter out hypes, bubbles.
A desk side reference helping anyone who doesn’t want to get “fooled by randomness”
The author is on a mission to share truth and enabling anyone to address risks from “reality to models”
This book is a realistic and fresh look over the reality of so called disruptive technologies. I recommend it to everyone. Despite this, in some parts the author seems to mix the technical and financial viability with the social impact of the unicorns. Facebook is a very profitable business even if their social impact is under discussion.
I really appreciate the state-of-the-art approach and the detailed presentation of each part of this book.
Good book and easy to read.