This Post Has 13 Comments

1. A MUST HAVE!
   If you’re into branding for your own company or as your service, this book is amazing! So easy to read and so good! Zig when everyone else is zagging and order this book! 🙂

   Reply

2. To The Point Easy Read Marketing Strategy Book
   ZAG while everyone else ZIGS would be the headline to this wonderful marketing strategy book. This book is every bit as concise and to the point there is to exploring business strategy on creating a brand.The author purposely made the book a short read and I appreciate it. It takes out a lot of extra useless information and retains exactly what is needed. Great examples, great references for further study and letting you, the reader know, that your business strategy needs to be sharp and focused like a sword.There are concepts in this book for all businesses from established brands looking to innovate to businesses looking to grow and for the entrepreneur.If your interested in learning more about brand identity and strategy, this is the perfect book as a starting point for all.

   Reply

3. Another MN book I’ll be referencing often
   Marty’s advice is always sound, clear and helpful. I’m excited to add this to the stack of resources I frequently refer to.

   Reply

4. Production Error
   This book is amazing! HOWEVER, be sure to review the quality of the book once it’s received, in the event that you might find a production error. I had enjoyed much of this book before realizing that some pages had been cut inaccurately. Unfortunately, I noticed this the day after I was eligible to return the item.

   Reply

5. ZAG . . .to the front of the competition
   Building brands is what my company does I have read MANY books on the subject and Marty, with runners on 1st, 2nd and 3rd base in the bottom of 9th inning, blasts one over the fence with his book! An easy and short read yet packed full of invaluable information on getting out of the starting blocks on the right track when it comes to building your brand. He speaks effecitvely on what that means and how to do it. It not only reads well but pictorially it’s a winner. Visually he always brings the point home. Al Reis’s the 22 Immutable laws of branding was my #1, now this has inched its way to the forefront of my favorite reference books in this area. Bravo Marty, bravo!

   Reply

6. perfect
   perfect for a gift

   Reply

7. The quality is exceptional
   The content is over the top

   Reply

8. Focus is the secret ingredient to a successful marketing strategy
   Nothing new here. Take one chapter (WHEN EVERYBODY ZIG – you should ZAG) from the original book (THE BRAND GAP) and explain it in more details. Still it’s a good read, some case studies are outdated, but no complaints here. If you get the point, it’s worth it. I bought a used copy on Amazon, worth every penny. Great lesson about focusing you message , so you’ll add customers and not lose them. Very helpful to learn the things you can do to survive in the ocean of competition.

   Reply

9. a highly inspirational book

   Reply

10. DistractingToo much talkMany pages blank justWritting anything to sell a book

    Reply

11. This is an excellent book. This is by far the best book I’ve read on how to differentiate your brand or services. The book is easy to read and yet profound. Essential reading for any startup

    Reply

12. L’avantage de ce livre est qu’il est très court à lire et va droit à l’essentiel sans se perdre dans de la théorie.La contrepartie, justement parce qu’il est très court, on le finit en se disant “C’est tout ?!”À compléter avec le reste de la bibliographie de ce grand monsieur.

    Reply

13. Seguindo o Brand Gap, o Brand Zag é ótimo para quem precisa de insights de inovação em gestão de marcas e estratégias de branding.

    Reply